For the past several years, The National Christmas Tree Association has commissioned public surveys to measure attitudes, trends and activities associated with Christmas. 

NCTA recently sponsored questions on a consumer tracking poll that compared participation in holiday activities between 1996 and 2005. According to Beth Walterscheidt, President-Elect of NCTA, "The results showed a stunning 20% decline in activities normally considered part of the spirit of Christmas and family holiday traditions."

[click here to view poll results]

In addition, the Christmas SPIRIT Foundation will be working with a professional polling firm to publish an annual Christmas SPIRIT Index based on survey results.  The Christmas SPIRIT Index will be available during the 2005 holiday season.